Lithuanian National Olympic Committee (LTOK)
Redesigning the digital home of Lithuania's Olympic movement.
Challenge
LTOK is not a typical sports media platform. The website needed to serve several different audiences at once: sports fans, athletes, journalists, young people, educators and members of the wider Olympic community.
Outcome
The new experience was built around content discoverability and visual storytelling. Instead of treating every section as an isolated information page, the design uses a modular system of content blocks that allows users to quickly move between different areas of the Olympic ecosystem.
Context
LTOK is not a typical sports media platform. The website needed to serve several different audiences at once: sports fans, athletes, journalists, young people, educators and members of the wider Olympic community.
Walkthrough
01 — Content first
LTOK produces a large amount of content across different formats. The interface was designed to let content drive the experience. Large imagery, clear typography and modular content cards create a flexible editorial system that can support everything from breaking news to long-term Olympic initiatives. The goal was to make the platform feel closer to a modern digital publication rather than a traditional institutional website.
02 — Olympic energy without visual noise
Sport is emotional, dynamic and visually expressive. However, LTOK also represents a respected national institution. The visual language needed to balance these two worlds. I used: Strong photography Large visual moments Structured grids Restrained use of colour Clear hierarchy Generous spacing The green visual identity creates continuity across the platform while photography brings movement, emotion and personality into the experience.
03 — Make athletes part of the story
Olympic organisations are ultimately about people. Instead of positioning athletes as a separate database or secondary section, athlete content became an important part of the overall homepage experience. Dedicated athlete cards make it easy to discover Lithuanian Olympians while giving the platform a more human and recognisable identity. This approach helps balance institutional communication with the stories and personalities that audiences naturally connect with.
Before / after
Old website and current